Cyndi A.
INTEGRATED MEDIA & MARKETING STRATEGY EXECUTIVE Specializing in Building Brands and Creating Fans
- Role
- Senior Partner, Team Integration and Innovation Director, Executive Director at Mediacom
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Cyndi A.
As a senior Media and Marketing Executive, I am passionate about finding innovative ways…
Experience
Senior Partner, Team Integration and Innovation Director, Executive Director
Jan 2019 — Present · New York, NY, US
Most recently serving as lead on the Mars Food Shopper team having previously worked with the shopper team in various \"fix-it\" capacities including acting head of Mars Shopper team. Evolved 2023 shopper plans leaning into ROAS and IROAS learnings. Consulted with Clients on JBP\'s with Major RTMG\'s. Strong relationships with all major RTMG\'s. Developed a highly praised IROAS analysis that has led to significant improvement in incrementality.* Mars Media Operations team: Helped resolve $20MM+ of vendor and client billing issues to close out 2022 books. Onboarded and transitioned 50+ person investment team after global consolidation. Revised MSA\'s and scopes to better reflect changing account needs. Established quality controls for monthly reporting* Recruited to fix and stabilize client relationship on Citizen Bank account resulting in Vantage score improving from 7.0-9.0 within 6 months.* Drove record sales for No7 Skincare with successful launches for their serum brand, shifted plans from a mass reach to a mass personalized approach in 2020Maternity fill-in for Managing director on AARP during covid crisis, maintaining budgets and key relationships
Education
Franklin & Marshall College
Bachelor's degree, Biology, General
1980 — 1984
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