Cymonda Wilson

About Cymonda Wilson

Accomplished consumer goods, tech and entertainment marketing executive with 20+ years experience driving franchise & consumer marketing campaign initiatives, integrated partnerships, and brand development efforts for globally renowned lifestyle and youth-culture entertainment. A developed team leader within startups & Fortune 500, I possess strong integrity, have expertise in building communication bridges, flourish in fast paced-environments and shift from strategic visionary to player/coach as needed. My success stories include leading cross functional teams to provide award-winning integrated marketing campaigns for Cartoon Network’s Emmy Award winning comedy series Adventure Time & Regular Show, Disney\'s hit multi-billion dollar television franchises: Doc Mc Stuffins, Elena of Avalor, Descendants and Star Wars Rebels. Diving head first into consumer products, I\'ve led experiential activations across Enterprise, Consumer, and Developer for the wearable computing device, Magic Leap One. And successfully re-imagined the integrated brand marketing team for the internationally acclaimed, Jazwares toy company, whose brands included preschool hits Blippi, Peppa Pig, CoComelon, Disney Junior’s Dino Ranch, tween pop culture sensations BLACKPINK, Roblox and Fortnite, collector must-haves like Squishmallows, AEW, Micro Machines and Pokemon. Recently charged with oversight of Netflix preschool title marketing campaign development of original and priority partner series.Areas of expertise: Franchise & Brand Development. Strategic Planning. Developer Marketing, Tech Early Adopters. Consumer Marketing targets Kids (2-7, 6-11, 6-14), Young Adults (18-34) & Parents. Media Campaign Management & Deployment. Custom Integrated Promotions. Retail & Partnership Marketing. Digital Marketing. Large Scale Consumer Event Planning & On-Site Management. Social Media Strategy. New Business Initiatives. Subscription Video on Demand Strategy. Multicultural Targeted Marketing & Strategic Development. Diversity & Inclusion. Licensed Promotions & Brand Quality Assurance. Media Operations. B2B Sales. Advanced Public Speaking & Presentation Skills. Proposal & Creative Writing. Employee Coaching & Succession Planning. Ongoing Professional Leadership Development. Multi-level Professional Mentoring. College-level Instruction. Non-profit board work & consulting.

Experience

1. Adjunct Faculty Instructor

   Full Sail University

   Jul 2024 — Present · Winter Park, FL, US

   Part time adjunct instructor in Business Entertainment program, instructing courses in Personal Branding, Marketing Research and Marketing Fundamentals.

Education

• Cornell University

  Marketing Strategy Certificate

  2016

• University of Florida

  BS, Telecommunications - Television Production

  1992 — 1996

• Institute of Children's Literature

  Diploma, Creative Writing for Children

  2012

Skills

• Pinterest
• Broadcast
• Creative Strategy
• Snapchat
• Press Releases
• Digital Media
• Promotions
• Consumer Marketing
• Integrated Marketing
• Sponsorship
• Job Coaching
• Event Planning
• Entertainment
• Copywriting
• Marketing Event Planning
• Event Marketing Strategy
• Creative Direction
• Television Production
• Advertising
• Facebook
• Pinterest Marketing
• Brand Management
• Marketing Strategy
• Marketing
• Television
• Digital Marketing
• Licensing
• Event Management
• Digital Strategy
• Customer Relationship Management (Crm)
• Facebook Marketing
• Social Media
• Brand Development
• Development of Employees
• Project Management
• Social Media Marketing
• Video Production
• Creative Writing
• Instagram
• Management