Cydney Shapiro
Corporate Communications and Strategic Partnerships @Sage Potash Corp. Tsx-V Sage Otc Sgptf
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WORK HISTORY
Corporate Communications and Strategic Partnerships @Sage Potash Corp. Tsx-V Sage Otc Sgptf
Sage Potash will increase domestic potash production to reduce American reliance on imports and positively impact national food security. Potash, a critical mineral, is essential to the food production chain. There is no substitute for potash– it increases crop yields while reducing irrigation consumption and crop disease. The US imports more than 98% of its potash to meet American farmers\' fertilizer needs. Sage Potash will be America’s first potash mining company to use sustainable mining techniques; solution mining and mechanical evaporation - recycling ~92% of water.Sage Potash\'s strategic leadership team draws from a deep well of generational experience and international success in fertilizer and chemical production. With all the required regulatory permits and approvals, we are paving the way to faster productivity with lower CapEx by 2027.
EDUCATION
McGill University
Arts, Economics
SKILLS
ABOUT CYDNEY SHAPIRO
Brand and digital marketing leader with 15+ years experience working in agencies & high-end international retail and hospitality corporations. Creative minded, data driven and entrepreneurial spirit, with a proven ability to create new processes, infrastructure, and teams from the ground up that generate incremental sales, brand growth, and business profitability.• Develop, own and manage annual marketing budgets of $16M+• Grow, develop and lead organizations/agency marketing departments.• Conceptualize, develop and execute large marketing campaigns, including international TV production & media buying.•Drive innovation and change in high growth organizations. • Transform brands to support the acceleration of international growth in new and existing markets. • Conduct market analysis to identify growth opportunities and track brand performance. • Identify and build win/win brand partnerships that become key competitor differentiators.• Subject matter expert in digital marketing, community engagement, guest relations, media relations, creative direction, content development, TV/commercial/film production, product development, e-commerce, paid media, and data analytics.
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