Cyd Moreno

About Cyd Moreno

Results-Driven Marketing Professional | 10+ Years ExperienceAs a seasoned marketing strategist with a decade of industry expertise, I bring a wealth of knowledge and success in driving impactful results. Over the past 8 years, I\'ve specialized in paid media, consistently delivering B2B lead generation success across diverse sectors.Industries: Real Estate, Mortgage, Commercial Vehicles, SaaS, Wealth Management, E-commerce, Higher Education, Medical Device, Pharmaceuticals.Problem-Solver and Targeting VirtuosoApproaching each account as a unique puzzle to be solved, I thrive on the challenge of determining the best formula. My methodology involves a blend of creative targeting, innovative problem-solving, and rigorous A/B testing. This approach not only ensures a tailored strategy for each client but also keeps me ahead of industry trends.Key Strengths- B2B Lead Generation: Proven track record of success in generating high-quality leads- Paid Media Mastery: 8 years of honing skills in paid media channels for optimal results- Diverse Industry Exposure: Versatility across real estate, mortgage, SaaS, and more- Strategic Budget Allocation: Focused on providing top-notch leads at the lowest cost by optimizing budgets for high-performing assets.My passion lies in the intersection of analytics, creativity, and technology. Let\'s connect and explore how my expertise can elevate your marketing efforts and drive tangible business growth.

Experience

1. Paid Media Manager

   Rebellion Group

   Aug 2022 — Present

   Developed and managed media planning, buying, and strategy to drive client success across diverse channels including paid search and social, direct buy contributing to various Go-To-Market strategies.Oversaw paid media operations, mentored and trained teams, and optimized campaigns in platform for up to 10+ accounts per monthCollaborate with cross-functional departments to design data-driven paid media campaigns, encompassing keyword research, budget management, A/B testing, ABM, campaign optimization, CRO, and multi-channel initiatives. Engaged in vendor communications and negotiationsMet consistently with clients for status and reporting calls. Focused on developing trust, increasing client’s marketing knowledge and collaboration, and illustrating achievements aligned with client objectives.Achievements:Ivy League University, Business School Master’s Programs: Increased lead submissions YoY by 447% for an Ivy League business school through new strategies, tactics, and campaign revenue optimization, resulting in a 15% increase in matriculants.New England Forklift Dealer: Developed and implemented lead generation strategies to achieve a 60% sales increase YoY with a 7-point rise in the lead qualification rating, reaching 49%.Ivy League University, Industrial Labor Relations Master’s Program: Generated a 44% lead qualification rate by developing and optimizing paid media strategy and audience targeting

Education

• California State University, Los Angeles

  Bachelor of Arts (B.A.), Liberal Arts and Sciences/Liberal Studies

  2009 — 2014

Skills

• Event Planning
• Sports Nutrition
• Sales Management
• Team Building
• Management
• Microsoft Word
• Marketing Strategy
• Personal Training
• Leadership
• Customer Service
• Research
• Nutritional Counseling
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Project Management
• Marketing
• Training
• New Business Development
• Public Speaking
• Strategic Planning
• Social Networking
• Microsoft Office
• Sales
• Time Management
• Social Media
• Facebook