Cydney Joseph
Creative Consultant | Marketing Director
- Role
- Marketing Director at Marriott International
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Cydney Joseph
Accomplished Marketing Director with proven track record of driving consumer and client engagement across various industries including entertainment, hospitality, fashion, and nightlife.Proficient in leveraging a blend of creativity, data-driven insights, and strategic initiatives to develop cohesive and compelling narratives, identify and introduce new revenue streams, and optimize current opportunities.In my previous roles, I led major brand initiatives and connected with potential brand partners for Savage X Fenty, a lingerie brand by Rihanna, and managed a digital-first transformation across 12 work streams and 60+ initiatives for a client at Strategy & , a global management consulting firm. I have developed skills in launching new product categories, conducting market research and competitive analysis, presenting executive reports, and deploying digital upskilling tools. I value creativity, collaboration, and innovation, and I enjoy working with diverse and talented teams to create buzz-worthy campaigns and activations that increase brand awareness and customer loyalty. I believe I can bring a fresh and dynamic perspective to any organization that strives to deliver exceptional and memorable experiences to its customers.
Experience
Marketing Director
Nov 2022 — Present · West Hollywood, CA, US
Strategize and execute integrated marketing campaigns for the hotel and its subsidiaries (restaurants, nightclub, spa, etc.), collaborating cross-functionally to achieve a 32% increase in visitor traffic and revenue Collaborate with RCA artists, including Tems (2M+ followers), Lucky Daye (800K+ followers), and Skepta (3.1M+ followers), to generate an estimated 6M social media impressions, driving a 15% boost in event-driven revenue by leveraging high-demand partnerships that elevated brand visibility and attendanceManage a high-performing team and partner with agencies to execute social media strategies and PR initiatives–leveraging talent research and pop culture trends to drive a 21% increase in social media engagement and expanded PR reach through outlets like GQ and VarietyCoupled performance analytics and market trends to achieve a 17% growth in online revenue through targeted campaigns and conversion optimizationCreative Director for internal photoshoots, blending innovative concepts with data-driven content insights to create a detailed content calendar, leading to engaging, brand-aligned visuals
Education
Northwestern University
Bachelor of Science - BS, Communication Studies
2015 — 2019
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.