Cyd Marseille
Finance & Sales Leader | Auto Dealership Development | Territory Growth | Bilingual | South Florida Market Expert
- Role
- Finance & Sales Manager at Maxicars Auto Sales
- Location
- North Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Cyd Marseille
I build high-performing dealerships and scalable finance operations from the ground up…
Experience
Finance & Sales Manager
Jun 2024 — Present · West Park, FL, US
Own dealership operations across finance, sales, CRM, marketing, and inventory strategy. • Deployed DealerCenter CRM with automated workflows and WhatsApp routing to accelerate lead conversion. • Launched bilingual paid ad campaigns and rebuilt the client journey for both English and Spanish-speaking markets. • Increased approval speed and closing ratios across all credit tiers by redesigning deal structure. • Earned over 20 five-star reviews in first 90 days through client-centered processes and transparency. • Closed $250K–$450K per month in subprime deals, maximizing backend product penetration while maintaining compliance. • Created and led bilingual sales training on menu selling, lender programs, and compliance—raising backend gross per deal by 25%.
Education
Florida State University
Associate of Science (AS), Apparel and Textiles & Marketing/ Public Relations
1998 — 2000
Florida State University Panama City
International Business/Trade/Commerce
University of Miami
Bachelor of Science (BS), International Business & Marketing
2000 — 2003
Skills
- International Marketing
- Product Development
- Product Launch
- Market Planning
- Advertising
- International Sales
- Trend Analysis
- Newsletters
- Retail Sales
- Social Media Marketing
- Retail Buying
- Strategic Planning
- Negotiation
- Marketing Management
- Market Analysis
- Retail Marketing
- Social Media
- Management
- Sales Management
- Marketing
- Visual Merchandising
- Luxury Brand Marketing
- Project Management
- Creative Merchandising
- Online Marketing
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategy
- Trade Shows
- Sales
- SEO
- Wholesale Operations
- Coaching
- Trend Forecasting
- Leadership
- Customer Retention
- Customer Service
- New Business Development
- Press Releases
- Business Development
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