Cy Berryman

About Cy Berryman

I am an experienced full stack marketing leader with a diverse set of skills that include product marketing, acquisition marketing, digital marketing, and lifecycle marketing. I have worked in cross-functional teams on product development, from conception through go-to-market execution and launch. I have developed and executed worldwide marketing campaigns that have successfully driven record revenue and unit growth, enhanced brand awareness, and increased customer acquisition and engagement across multiple channels. I thrive in a leadership role and enjoy managing and motivating others.I am passionate about marketing technology. I enjoy working on complex customer problems and developing product and marketing strategies by working backwards from the customer. As a marketer, I focus on a data-driven approach to test, learn, and innovate to deliver results that build long-term customer loyalty.Specialties:· Product marketing· Go-to-market strategies and product launches· Performance Marketing· Lifecycle marketing· Demand generation· Customer acquisition· Customer research· New product development· Outbound marketing (email, push, direct mail)· Sales enablement· Competitive market analysis· Promotions· Pricing· Digital and print advertising· Partner marketing· Event planning and management· Social media· Merchandising· Project management· Brand management· Public relations

Experience

1. Head of International Product Marketing, Amazon Social Marketing

   Amazon

   Jun 2024 — Present · Seattle, WA, US

   Led a team of Product Marketing Managers and managed an advertising budget of to scale paid social marketing programs worldwide on Meta, Pinterest, TikTok, and X, driving $XB in revenue annually.• Led strategic partnerships with Amazon businesses and country partners to develop new social marketing strategies, experimentation roadmaps, and incrementality based measurement and optimization.• Collaborated cross-functionally with product, engineering and social media external partners to launch automated advertising programs and product improvements to improve advertising performance.• Owned forecasting, operational planning, and stakeholder alignment across business, finance, and external social media partners.• Launched new social advertising programs in twelve countries, including category-focused advertising, new country launches, and first-time Amazon ad programs on social media apps like Pinterest, TikTok and X.

Education

• UW Foster School of Business

  Master of Business Administration (MBA), Marketing and Product Management

Skills

• Marketing
• Product Management
• Sales
• Marketing Communications
• Management
• Market Research
• Product Marketing
• Project Management
• Product Development
• B2b Marketing
• Digital Marketing
• Public Relations
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategic Communications