Vivian Lin
UX Researcher @ Rocket Mortgage
- Role
- Ux Researcher at Rocket Mortgage
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Vivian Lin
UX Researcher with 6 years of experience across B2B, B2C, and non-profit sectors. I excel…
Experience
Ux Researcher
May 2022 — Present
Scoped and conducted 30+ foundational and evaluative research studies for a B2B mortgage portal, credit monitoring, account login, account settings, and AI enhancements, presenting findings to VPs and directors.•Influenced the product roadmap through foundational research interviews, prompting a high-priority redesign of the loan-level page.•Created the 2024 B2B channel mission “Earn Every Partnership” by interviewing mortgage brokers, analyzing quantitative market research data, and co-creating recommendations with sales directors.•Enhanced the sign-in experience for 22 million users through 3 rounds of usability testing, resulting in a 40% reduction in usability issues.•Mentored 5 designers on research skills, leading to an 80% decrease in evaluative research requests.•Developed and taught a Research 101 course to prepare 5 PMs and 8 designers for 100+ hours of in-person customer shadowing, enhancing the research maturity of the team.
Education
National Taipei University
Bachelor's Degree
Temple University
Art History and Business Administration
The University of Texas at Austin
Master’s Degree
Skills
- Powerpoint
- Microsoft Excel
- Artbase
- Public Speaking
- Contemporary Art
- Teaching
- Educational Programs
- Research
- Artsystems
- Museums
- Art History
- Microsoft Office
- Customer Service
- Curating
- Event Management
- Art Exhibitions
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