Michelle Wilkosz-McCarthy

About Michelle Wilkosz-McCarthy

A genuine, capable, and reliable web content and asset management geek who understands IT speak and digital marketing objectives and strategies.I am an experienced, web content manager with a background in digital marketing, asset management, communications, project management, and learning operations. I am comfortable working with cross-functional teams with time-sensitive schedules. I am skilled in performing tasks in content management systems, migrating content, and solving issues through testing, troubleshooting, and tracking defects and resolutions.Proficient in: Adobe Experience Manager (AEM), Digital Asset Management (DAM), Google Analytics, Siteimprove, and BrightEdge

Experience

1. Senior Web Content and Digital Asset Manager for Provider Digital Experience (Contractor and Fte)

   UnitedHealthcare

   May 2019 — Present · Chicago, IL, US

   Respond and act on content change requests for editing and building pages in Adobe Experience Manager (AEM)- Upload digital assets into the digital asset management (DAM) platform and tag with appropriate metadata and retire expired assets- Monitor Workfront for new, content change requests, review the requests and assign the tickets to team members- Review digital content to ensure that all content on the site is relevant, professional, on-brand, and appropriate for a provider audience - Follow editorial processes and procedures to ensure web pages adhere to WCAG 2.0 Level AA compliance on uhcprovider.com- Review quality assurance reports in Siteimprove and make necessary corrections to meet the weekly goal of zero pages with broken links- Perform content author acceptance testing and identify defects during major enhancements and platform upgrades

Education

• The George Washington University School of Business

  Associate's Certificate in Project Management

• Roosevelt University

  MBA, International Business

• College of DuPage

  AS, Psychology

• Elmhurst University

  BS, Psychology & Business Administration

Skills

• Program Management
• Management
• Intranet
• Thinking Outside the Box
• Portals
• Business Planning
• Corporate Communications
• Telecommunications
• Search Engine Optimization (SEO)
• Strategy
• B2b Marketing
• Corporate Branding
• Integration
• Content Management
• System Administration
• Internal Communications
• Intranet Strategy
• Database Administration
• Vendor Management
• Adobe Experience Manager
• Vignette
• Project Management
• Cross-Functional Coordination
• Cross-Functional Team Leadership
• Marketing Communications
• Dreamweaver
• Mobile Devices
• Quality Control
• Business Process Improvement
• Enterprise Content Management
• Software Documentation
• Google Analytics
• Photoshop
• Project Coordination
• Web Analytics
• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Product Marketing
• Process Improvement