Cynthia Rue
Entrepreneur @Finca La Plata
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WORK HISTORY
Entrepreneur @Finca La Plata
Jinotega, NI
After an enriching career driving growth for financial services companies, I embraced the opportunity to take the helm of my family\'s specialty coffee estate - a 300-person operation producing over exportable pounds annually. Drawing on my executive expertise, I implemented a strategic transformation focused on product excellence and sustainable practices. We thoroughly modernized our farming techniques and honed our processing methods to boost quality, yields, and profitability dramatically. I\'m incredibly proud of achieving 4th place in the Cup of Excellence and obtaining certifications from Rainforest Alliance/Utz, Nestlé, and Starbucks, a testament to our commitment to meet the highest standards. Our investments in our people also paid dividends through a 55% increase in productivity and a 92% improvement in retention. We cultivated rich partnerships across the supply chain that enabled year-round profit distribution. Being named a 2021 Sprudge Coffee Producer of the Year finalist was incredibly gratifying, validating our team\'s dedication to excellence and cementing our farm\'s reputation as a premier grower on the global specialty coffee stage. This experience proved my executive talents could drive change in enterprises of any size, industry, or county. The pride in elevating our family\'s legacy will stay with me always.
EDUCATION
American University
Masters International Service
Texas Christian University - M.J. Neeley School of Business
Bachelor of Business Administration (BBA)
SKILLS
ABOUT CYNTHIA RUE
Strategically navigating the Information Age\'s dynamic landscape, success hinges on leveraging data, technology, and automation to optimize operations, enhance customer experiences, and mitigate risks and costs. In an era of intense competition from new entrants, I excel in leading organizations to rapidly adapt, ensuring they remain competitive. My definition of success revolves around balancing exceptional client experiences while attracting new customers for sustained revenue growth. Visionary leadership is paramount in this context, akin to building a plane mid-flight to meet current challenges and anticipate the evolving landscape.To achieve success, I advocate relentlessly pursuing operational excellence while fostering a client-centric culture that embraces innovative strategies leveraging cutting-edge technology, data analytics, and automation to adapt swiftly. I believe in cultivating a dynamic workforce, investing in continuous learning, and fostering an agile culture that responds adeptly to challenges. In the rapidly evolving Information Age, success is about leading the transformation and shaping the future.My early career in mutual funds provided invaluable insights, emphasizing revenue generation and client retention. My leadership in building a national wholesaling force and managing key accounts underscored my ability to drive growth and ensure loyalty. At T. Rowe Price, I spearheaded internal sales and service efforts, securing product placement across diverse platforms. As COO of a $2 billion RIA, I navigated domestic and non-US wealth management operations, diversifying my skill set.With diverse US roles, I showcase adaptability and regional and national nuances. Overseas, my strategic transformation of a family business earned accolades like 4th in the Cup of Excellence, reflecting an unwavering commitment to the highest standards. This experience demonstrates the universal applicability of my executive talents, showcasing my ability to drive change across varying enterprises. Grounded in continuous improvement, I perpetually enhance the performance of myself, my teams, and my firm.
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