Chris Jackson
Industry-Focused & Results-Driven Senior Marketing Manager | Driving Growth in Construction Equipment | Expert in Lead Generation, Trade Shows & Digital Strategy | Northeast U.S.
- Role
- Marketing and Business Development Manager at Alta Equipment Company
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Chris Jackson
Senior marketing leader focused on driving growth, brand clarity, and measurable results…
Experience
Marketing and Business Development Manager
Jan 2017 — Present · Concord, NH, US
Lead all regional marketing initiatives across eight locations throughout New York and New England for a leading construction equipment dealer. Responsible for strategy, execution, and performance across multiple channels, including: • Planning and managing trade shows, events, and sponsorships • Overseeing social media, website content, and digital presence • Driving lead generation and managing lead/territory alignment • Developing marketing budgets, proposals, and tracking expenses • Executing email, print, and direct mail marketing campaigns • Managing branded merchandise, dealer signage, and décor • Coordinating customer testimonial articles, interviews, and video content • Cultivating strong partnerships with manufacturers, vendors, and trade organizationsAlso serve as in-house creative lead, applying extensive design expertise to develop visually engaging marketing collateral. Proficient in Adobe Creative Cloud, photography, and videography with a strong foundation in web and social media content creation.
Skills
- Pre-Press
- Video Editing
- Adobe Illustrator
- Adobe Creative Suite
- Quarkxpress
- Adobe Photoshop
- Digital Printing
- Adobe Bridge
- Adobe Creative Cloud
- Social Media Marketing
- Lightroom
- Adobe Acrobat
- Dreamweaver
- Digital Photography
- Microsoft Office
- Catalogs
- Adobe Premiere Pro
- Adobe Audition
- Nikon Dslr
- Photography
- Graphic Design
- Canon Dslr
- Indesign
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