Courtney White
Creative & Design @The Coca-Cola Company
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WORK HISTORY
Creative & Design @The Coca-Cola Company
Leading design for Coca-Cola North America\'s juice brands, natural health beverages, coffee/tea and innovations.Leveraging creative as a force to achieve growth within the portfolio strategy. Redesigning three major brands and directing design for over 100 new product launches across 8 brands. Creating 360 branded consistency across product and activations, and identifying opportunities to build business value through design. Maximizing innovation potential, increasing consumer engagement, and building brand love through all consumer touchpoints. Partnering with cross-functional teams and talent to bring great work to life in the context of a large global company.I specialize in storytelling through system design, elevating every detail, and turning little seeds into big bets and large business-driving company initiatives. I believe a brand is a sum of all experiences, and we\'re always designing and creating in service of our consumer.
EDUCATION
The Creative Circus
Design
Wellesley College
Bachelor of Arts
SKILLS
ABOUT COURTNEY WHITE
Designer + Marketer + Unrelenting Optimist I speak two languages: Creative…
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