Collin Wheeler
Marketing & Media Analytics
- Role
- Data Analyst Lead Marketing Analytics & Insights at Progressive Insurance
- Location
- Traverse City, MI, US
- LinkedIn followers
- 500 followers
About Collin Wheeler
I embarked on my professional journey within the realms of outdoor tourism and ski resort…
Experience
Data Analyst Lead Marketing Analytics & Insights
Nov 2024 — Present · US
As Lead Data Analyst on the Attribution & Innovation team, I drive advanced modeling and analytics initiatives that measure and optimize creative performance across marketing channels. I partner with data scientists, marketers, and external vendors to translate complex data into strategic insights that inform high-impact business decisions.Key Highlights:Lead implementation of GenAI-driven creative testing across Display channels, improving speed and scale of experimentation.Utilize AI and machine learning tools to streamline marketing decision-making and enhance campaign efficiency.Support Attribution and Marketing Mix Modeling to measure impact across full-funnel marketing activity, from awareness to conversion.Build and maintain segmentation models and performance metrics to optimize creative targeting and engagement.Translate complex datasets into executive-ready insights through clear storytelling and visualization.Collaborate cross-functionally with stakeholders and vendors to deliver robust marketing performance reporting.Provide thought leadership on marketing measurement frameworks and experimentation design.
Education
Northern Michigan University
Bachelor’s Degree
2012 — 2015
Skills
- Event Planning
- Profit
- Sales Management
- Public Relations
- Marketing Strategy
- Outdoor Recreation
- Program Management
- Program Facilitation
- Advertising
- Teamwork
- Team Leadership
- Microsoft Office
- Sales
- Social Media Marketing
- Microsoft Excel
- Communication
- Inventory Management
- Branding & Identity
- Retail
- Event Management
- Time Management
- Customer Satisfaction
- Team Building
- Management
- Retail Sales
- Customer Service
- Merchandising
- Social Networking
- Visual Merchandising
- Social Media
- Marketing
- Market Research
- Store Management
- Leadership
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