Michelle Wei Ching Chan C.

About Michelle Wei Ching Chan C.

Third-culture kid at heart - HKG/LDN/SG/CHI/NYC but in love with BKK-Making brands simple to choose and hard to forget-NY-based; open to global/Asia roles - client or agency - in brand strategy, comms, or insights, with teams that love the work, chase impact, and have fun on the way there.What I Do Best-Find the real job to be done and kill the distractions-Write the consumer story and wire ops, product, and experience to deliver it -Tame the tangle into plain choices with clear success metrics -Get idea, media, data, and commerce moving as one-Light it with the brief, land it with the runHow I WorkQuiet clarity, steady hands, honest conversationsBrands that\'ve kept me honest: Samsung, BlackRock, Mondelēz (Chips Ahoy, belVita, Triscuit, Trident), Shangri-La, Haleon/GSK, Carefree, HP Enterprise, P&G (Oral-B, Vicks, Metamucil etc.)

Experience

1. SVP, Strategy

   Saatchi & Saatchi

   Dec 2024 — Present · New York, NY, US

   Global integrated strat lead turning Oral-B into the daily default choice, not just a press line. Also steering P&G Personal Healthcare to work that sells.

Education

• The London School of Economics and Political Science (LSE)

  BSc, Philosophy and Economics

Skills

• Brand Architecture
• Advertising
• Crm
• Strategic Brand Positioning
• Online Marketing
• Market Analysis
• Product Naming
• Strategy
• Messaging
• Copywriting
• Financial Analysis
• Analytics
• Public Relations
• Brand Management
• Marketing Strategy
• Marketing Communications
• Company Naming
• Branding & Identity
• Corporate Branding
• Marketing
• Creative Direction