Clay Walton-House

About Clay Walton-House

Clay has spent his career in customer-focused strategy, working across various industries and business models to improve customer engagement, retention, and loyalty. A dynamic leader who enjoys building teams, he believes all organizations have a role to play in facilitating social progress, improving the wellbeing of their customers, and being responsible stewards of the environment.Clay currently serves as the Vice President of Member & Customer Growth at REI, supporting teams whose charter is to leverage the power of data and insights to better understand and serve co-op members, enabling long-term sustainable growth.Prior, he spent 15 years consulting to clients across B2B and consumer industries while at Lenati and PK (now known as Concentrix Catalyst), building a nationally recognized practice focused on customer retention and loyalty.

Experience

1. Vice President - Member & Customer Growth

   REI

   Apr 2025 — Present · Seattle, WA, US

   Founded in 1938, Recreational Equipment, Inc.(REI) is the nation\'s largest consumer cooperative, existing to inspire, educate and outfit people for a lifetime of outdoor adventure and stewardship.The Member & Customer Planning organization facilitates deep understanding of REI\'s members to drive cross-functional focus on customer outcomes, experiences, and value. Clay supports teams in Customer Research & VOC, Analytics & Data Science, Membership & CX, Card Products, and Customer Strategy & Planning to enable continuous learning about co-op members and how to better help them enjoy a life outdoors.

Education

• KEDGE Business School

  Business Management

• Seattle University

  BA, Business Administration, Business Management

Skills

• Customer Analysis
• Marketing Strategy
• Customer Loyalty
• Retention Marketing
• Management Consulting
• Marketing
• Go-to-Market Strategy
• Strategy
• Customer Retention
• Crm
• Sales