Chris Williams
Revenue Enablement Leader | Global Business Development | Fivetran
- Role
- Revenue Enablement Manager, Global Bdr Teams at Fivetran
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Chris Williams
As a Business Development and Enablement Leader, I’m passionate about driving career growth through coaching and servant leadership. With extensive experience as a MEDDPICC and Value Selling certified seller, I excel in navigating complex sales cycles and crafting value-driven strategies.An unapologetic sales nerd, I stay ahead of trends and continuously seek innovative processes, tools, and techniques to elevate team performance. I’m dedicated to empowering others and fostering an environment where growth and development thrive.
Experience
Revenue Enablement Manager, Global Bdr Teams
Jul 2025 — Present · Denver, CO, US
Own global BDR enablement strategy, driving pipeline quality, faster ramp, and more consistent outbound execution across regions.Design, deliver, and continuously optimize onboarding programs for the global revenue organization, supporting 100+ reps across BDR and related roles. Built structured onboarding and certification systems tied to performance metrics, improving time-to-first-opportunity and ramp consistency.Rebuilt the early-stage sales motion from activity-driven outreach to signal-based qualification, introducing a structured framework to identify real customer problems, validate decision ownership, and confirm urgency before opportunities are advanced. This shift improved handoff quality and reduced wasted sales cycles.Designed and deployed an internal AI GPT/agentic ecosystem supporting prospecting, messaging, and call coaching. These tools enable reps to generate account research, personalized outreach, and qualification insights in seconds, driving over uses in less than 6 months and becoming a core part of daily workflows for all sellers.Operate in close partnership with the Global VP of Business Development to shape enablement strategy, align on pipeline priorities, and translate go-to-market initiatives into scalable execution across BDR teams.Led end-to-end enablement across outbound strategy and sales execution, including-Developing verticalized sales plays aligned to AI, data infrastructure, and modernization initiatives-Creating data-backed outbound frameworks that improve response rates and messaging quality-Implementing coaching systems and call scorecards to increase qualification consistency and conversion ratesPartner closely with BDR, AE, and GTM leadership to translate strategy into repeatable execution and measurable pipeline impact.
Education
Keene State College
Biology/Biological Sciences, General
2002 — 2003
Central Connecticut State University
Communication and Media Studies
2012 — 2014
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