Chris van Roden

Market Development and Strategic Accounts

Role
Director - Market Development and Strategic Accounts at Verisk Marketing Solutions
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Chris van Roden

I have spent my professional career working with clients to help them achieve their strategic goals. My experience in sales and marketing started waiting tables and then eventually managing front of house at a number of restaurants throughout high school and college. This was foundational in understanding the importance of customer experience and care. After a short stint selling industrial and medical gases to major manufactures, hospitals and pharmaceutical companies, I found a greater calling working in the intersection of marketing and data analytics. Four years at a digital marketing agency led me to Jornaya, a unique behavioral data start up based in Conshohocken, PA. After 11 years building data solutions to improve the lead generation ecosystem and drive higher conversions for advertisers, Jornaya was purchased by Verisk to build their marketing solutions division, Verisk Marketing Solutions (VMS). I\'m lucky to say that I truly love my job. I have exceptional clients and co-workers. Together, we help major US carriers and consumer finance organizations to better acquire, retain, and grow their customer relationships by delivering data solutions that support identity resolution needs, data enrichment for modeling and segmentation, increase conversions in their prospect funnels, and manage marketing compliance. VMS has a highly differentiated offering. Ask me and I\'ll share a few reasons why.

Experience

  1. Director - Market Development and Strategic Accounts

    Verisk Marketing Solutions

    Sep 2025 — Present · Philadelphia, PA, US

    Manage largest enterprise accounts in FinServ, focusing on Insurance and Banking sectors. • Support market development initiatives and provide field training and enablement for the organization. • Act as the voice of the customer to product and leadership teams, enhancing product offerings. • Leverage 15+ years of enterprise selling experience to drive client value and sales success.

Education

  • Franklin & Marshall College

    Bachelor of Arts (BA)

    2006 — 2010

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Chris van Roden — Director - Market Development and Strategic Accounts at Verisk Marketing Solutions in Philadelphia, PA, US | Unifers