Curtiss Wu
Digital Data Analyst @Selfridges
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WORK HISTORY
Digital Data Analyst @Selfridges
Primary SQL and BigQuery SME for Digital Analytics, owning end-to-end business intelligence delivery including the full ETL process (data integration, modeling, and automation) and creating entirely new capabilities through highly custom tables.Partner with cross-functional stakeholders across departments to define KPIs, align on data strategy, and standardise analytics and reporting.Performed advanced data analysis, including customer segmentation, website funnel, subscription performance and search tracking for data-driven marketing campaign investments and digital optimisation decisions.Developed and delivered dashboarding and data visualisation using Looker and Power BI to track KPIs, communicate trends, and provide actionable insights to senior stakeholders.
EDUCATION
Woodbridge High School
High School
University of East Anglia
Bachelor’s Degree, History
SKILLS
ABOUT CURTISS WU
Seasoned Data Analyst with 8+ years of experience in data analytics and business intelligence. Expert in SQL for data analysis, integration, and performance optimisation across large, complex datasets. Proven ability to own end-to-end analytics initiatives, including requirements gathering, data modeling, statistical analysis, insight generation, and stakeholder-ready dashboards.
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