Curtis Calloway
- Role
- Marketing Director, Macro Snacks Portfolio at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Curtis Calloway
Hi, I’m Curtis, and I have over 15 years of experience in the consumer product and retail…
Experience
Marketing Director, Macro Snacks Portfolio
Jun 2021 — Present
Drive the performance of Frito-Lay\'s Macro Snack portfolio including Cracker Jack®, Munchies®, Nut Harvest®, Grandma’s®, Spitz®, and Frito-Lay® sunflower seeds • Lead critical thinking & brand strategy including positioning, marketing plans, and activation development • Collaborate with agency partners to deliver consumer-centric media and creative to drive brand relevance
Education
Graceland University
BA
2004 — 2007
Texas McCombs School of Business
Master of Business Administration (M.B.A.)
2012 — 2014
Skills
- Team Leadership
- Inventory Management
- Amazon
- Visual Merchandising
- People Development
- Forecasting
- Wal-Mart
- Digital Marketing
- Assortment Optimization
- Product Innovation
- Merchandising
- Merchandising Strategies
- Customer Service
- Strategy
- Multi-Agency Working
- Income Statement
- Profit
- P&L Management
- Strategic Brand Positioning
- Marketing
- Brand Marketing
- Annual Planning
- Brand Strategy
- Marketing Management
- Pricing
- Marketing Strategy
- Channel Strategy
- Capital Projects
- Social Media Marketing
- Management
- Retail
- Brand Implementation
- Cross-Functional Team Leadership
- Supplier Relationship Management
- Integrated Multi-Channel Marketing
- Brand Development
- Leadership
- People Management
- Pricing Strategy
- Strategic Planning
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