Curtis Freet

About Curtis Freet

I am a marketing research and strategic communications professional with more than 25 years of experience in polling, public relations, marketing, marketing research, and forecasting. I am passionate about using custom research and advanced data analytics to inform better decisions and achieve better outcomes for businesses and not-for-profit organizations. My personal commitment is to deliver real value through keen insight and clear recommendations, backed by data, and based on deep understanding of my clients’ needs and challenges, and I instill that same commitment in the people and teams I lead. I’ve worked with Fortune 500 companies, startups, NGOs, non-profits, trade organizations, governments, and advocacy groups on a broad range of issues including brand strategy, product planning, positioning and messaging, corporate reputation, public relations, crisis communications, public policy and public affairs. I have expertise in many areas of marketing research including customer satisfaction, customer segmentation, positioning, message testing, product definition and concept testing, product design, pricing and bundling, brand equity, choice modeling, predictive analytics, market opportunity analysis, econometric forecasting and market modeling. I also have a proven track record as a business leader and executive, generating strong business growth and developing high-performing teams and leaders.

Experience

1. Partner

   Emerald Research Group

   Oct 2019 — Present · Bellevue, WA, US

   Emerald Research Group, a Stagwell Company, is a modern research consultancy, built for business leaders, creative researchers, strategists and product engineers, to drive tangible outcomes that shape the future. Relentlessly curious and creative, Emerald is driven by the mission to address gaps in traditional research, with an emphasis on innovation, speed and creativity. We are a talented group of individuals with deep business acumen and experience using data to address your most complex business challenges. We go deep on your business to develop clear, data-driven points of view that have immediate impact, blending our passion for data science and methodological rigor with our practical knowledge of how things get done in business, to develop straightforward conclusions and recommendations that are easily consumed and used.

Education

• Western Washington University

  BA

• University of Washington

  MA