Curtis Cruz

About Curtis Cruz

My commitment to pushing the boundaries of innovation has consistently defined my career. My journey includes long-term consulting arrangements with a variety of leading sporting goods brands. Prior to consulting, I held a significant role as the Director of Product Development at Marucci Sports, where I played a pivotal role in shaping the company\'s product portfolio. During a successful 6-year tenure at Rawlings, I managed products across multiple consumer-facing brands, earning recognition for my contributions with multiple awarded patents. Additionally, I served as President of Head Health Network, a trailblazing impact monitoring and data analytics company in team sports. Under my leadership, the company collaborated with the athletic departments of esteemed institutions such as LSU, Penn State, TCU, and many others. Now, I\'m actively investing in new companies, leveraging my expertise to guide and drive innovation in the dynamic world of sports.

Experience

1. COO

   Sweetspot

   Feb 2022 — Present

Education

• Washington State University

  Master's degree

  2003 — 2005

• Washington State University

  Bachelor's degree

  1999 — 2003

Skills

• Product Design
• Retail
• Brand Development
• Apparel
• Manufacturing
• Cross-Functional Team Leadership
• Global Sourcing
• Product Innovation
• Sporting Goods
• Market Planning
• Product Development
• Packaging
• Sports Marketing
• Merchandising
• Competitive Analysis
• Consumer Products
• Product Marketing
• Customer Insight
• Pricing
• Trade Shows
• Brand Management
• Product Management
• Forecasting
• Marketing Strategy