Currin Alt

About Currin Alt

I am a graduate of Appalachian State University, where I received a Bachelor of Science degree in Communication in Advertising with a Business emphasis and a minor in International Business. I have been known for being a driven, loyal, reliable, and hard-working employee, as well as:• Intuitive• Engaging• Detail Oriented• Passionate about taking on new experiences• A creative problem solver• Eager and self-motivated to keep up-to-date on the latest market trends• Knowledgeable about global trends• Extensively experienced within International markets and cultures

Experience

1. Senior Marketing Manager

   Duke Energy Corporation

   Aug 2023 — Present · Charlotte, NC, US

   Plans, develops, executes and tracks marketing plans and all associated campaigns for customer facing programs, products, including creative strategy and channel alignment. • Ensures the translation of product goals into marketing goals to ensure that annual market plans are developed and then executed as planned, including dynamic customer targeting, messaging strategies and tactical approaches. Decisions made by the Sr Marketing Manager may affect the results of the work group and may have some impact on major projects or department results.• Works with both external and internal stakeholders to identify and prioritize marketing messages, marketing channels and paid and earned media opportunities. This position works directly with Corporate Communications on creative development that meet product goals and aligns with the brand. • Works with Marketing Insights to analyze and understand market research results. Sets strategies and plans accordingly to focus on customer needs and wants, including the preferred communication channels to optimize user experience. • Uses marketing analytics to inform campaign development, set measurements and objectives, and analyze performance. Develops channel plans, secures marketing channels and works with Marketing Strategy to identify cross-selling opportunities.• Anticipates internal and/or external challenges and/or regulatory issues; provides advice and technical expertise in marketing execution. Serves as the liaison with regulatory affairs, program management, customer service, corporate communications, legal and other key internal and external stakeholders to build alignment on the marketing plans.• Accountable for the development of product marketing budgets and timelines, managing to budgeted costs and ensuring that strategic cost alignment and accepted ROI are continuously within the Customer Solutions road map.

Education

• Belmont University

  Music Business

  2014 — 2015

• Appalachian State University

  Bachelor of Science - BS, Advertising

  2015 — 2018

• Radboud University

  International Business

  2017 — 2017

• William Amos Hough High School

  High School/Secondary Diploma Programs

  2010 — 2014

Skills

• Event Management
• Social Networking
• Microsoft Office
• Social Media
• Self Motivated
• Organizational Effectiveness
• Flexible Schedule
• Willingness to Learn
• Leadership
• Loyal
• Computer Proficiency
• Customer Service
• Marketing
• Reliability
• Persuasion
• Microsoft Word
• Public Speaking
• Event Planning
• Teamwork
• Analytical Skills
• Thrive in a Fast-Paced Environment
• Social Media Marketing
• Microsoft Excel
• Time Management
• Marketing Communications
• Facebook
• Communication