David Curley
Passionate Brand Builder | Relationship & Results Driven Marketer
- Role
- Brand & Website Project Manager at Wisconsin Department Of Safety & Professional Services
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About David Curley
David Curley is a high achieving & passionate brand builder with multiple disciplinary experience in the Auto and CPG industries that includes sales, distribution, creative development, and strategy. Throughout his CPG tenure, he has had success leading cross-functional teams and projects across iconic brands such as Kleenex, Viva/Scott Towels, Goodnites, & Depend. Continuously giving back to the community throughout a 17 year professional career with efforts including; attracting and mentoring diverse candidates, presentations on professionalism to graduate/undergraduate students, and Boys and Girls Club volunteer service.Areas of Expertise Include- P&L Management - Project Management - Business Strategy Development - Budget Management - Cross-Functional Leadership - Ad Creative Review - Strategic Analysis and Planning
Experience
Brand & Website Project Manager
Wisconsin Department Of Safety & Professional Services
Jul 2024 — Present · Appleton, WI, US
Partnered with multiple department teams to determine needs and wants for the website redevelopment project in order to reduce call center volume by at least 20%- Led 4 critical meetings of a card sort exercise to improve website organization and navigation to reduce visitor search time to industry standard of 20 seconds or less- Managing the agency relationship with Tyler Technologies in order to deliver new branding and website on time by Q2 2025- Led the design brief process for new branding and logo creative in order to clarify the Mission and Vision of the Department of Safety and Professional Services- Analyzed over 50 State Department Regulation and Licensing websites to create a best practice guide that our agency leveraged to redevelop our website.
Education
Grand Valley State University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing.
2002 — 2006
Holy Trinity HS
High School Diploma
1998 — 2002
University of Wisconsin-Madison
Master of Business Administration (M.B.A.), Brand Management
2012 — 2014
Skills
- Automotive
- Marketing
- Customer Satisfaction
- Sales
- Advertising
- Strategic Planning
- Forecasting
- Market Research
- Process Improvement
- Project Management
- Microsoft Excel
- Customer Service
- Cross-Functional Team Leadership
- Sales Operations
- Strategic Sales
- Strategy
- Leadership
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