Robert I. Cunningham

About Robert I. Cunningham

With more than 25 years of experience, I specialize in driving B2B marketing strategies…

Experience

1. Sr Product Marketing Manager, Windows Enterprise

   Microsoft

   Aug 2021 — Present

   Partner closely with product management, marketing partners in events, communications, field, channel and integrated marketing, and engineering to own and amplify the key messaging and positioning of Windows Enterprise to field sellers, architects, support, influencers and communities. As the go-to-market (GTM) lead, own the field readiness and customer-ready content for Windows Enterprise, including core value prop, lifecycle, new/removed features, and new services. Own the internal product marketing strategy for Windows Enterprise. Plan and execute activities and marketing campaigns that promote Windows Enterprise. Evangelize the features of Windows Enterprise internally to key audiences in customer-facing roles, and to targeted external customers and partners. Collaborate with engineering and product managers to create product demos, videos, and scenarios for our field sellers and partners. Own product marketing assets, including content repositories and guidance resources for Microsoft sellers, partners and customers. Lead Windows Enterprise presence and content for key news moments and events. Partner with Inbound and Outbound Windows Enterprise product marketing to ensure a cohesive message from engineering to the field and partner community, through to the customer. Create and present compelling customer-facing presentations, briefings and solution-seeking dialogues including Executive Briefing Center (EBC) sessions, ask-me-anything (AMA), ask-the-expert (ATEs) and event presentations on Windows Enterprise and docked to Microsoft 365.

Education

• University of Georgia - Terry College of Business

  MBA, Strategic Marketing

  1995 — 1996

• Clark Atlanta University

  BA, Marketing

  1990 — 1994

Skills

• B2b
• Sales Process
• Sales
• Multi-Channel Marketing
• Salesforce.com
• Email Marketing
• Marketing Management
• Product Management
• Ppc
• Product Marketing
• Project Management
• Crm
• Lead Generation
• Marketing
• Demand Generation
• B2b Marketing
• SEO
• Customer Relationship Management (Crm)
• Marketing Strategy
• Business-to-Business (B2b)
• Strategy
• Marketing Automation
• Management
• Direct Marketing
• Forecasting
• Interactive Marketing
• Strategic Partnerships
• Analytics
• Go-to-Market Strategy