Neal Cummings
Digital Content Producer & Social Media Manager
- Role
- Global Digital Content Producer at Burton Snowboards
- Location
- Burlington, VT, US
- LinkedIn followers
- 500 followers
About Neal Cummings
I work with athletes, ambassadors, and producers to create brand content of the highest quality and caliber.
Experience
Global Digital Content Producer
Sep 2019 — Present · Burlington, VT, US
In this role, I am directly responsible for ownership of the @BurtonSnowboards socialchannels (Instagram, Facebook), the Burton Tik Tok account as well as contribute content for other company-owned social channels (Instagram, Facebook, Twitter, YouTube, and Pinterest).Tasks Include- Content planning, production, and execution for the Burton Snowboards global socialchannels and the Burton blog in accordance with global content strategy- Collaborate with team management to drive athlete content creation opportunities, andsupply assets to athletes as needed to support marketing campaigns- Monitor snowboard contest calendars and coordinating coverage of major snowboardevents with third-party partners or organizations, such as XGames, Red Bull, Dew Tour,etc- Source and curate content by collaborating with athletes, contributors, employees,brand ambassadors and UGC for use on social media, blogs, and Burton.com- Closely follow social landscape including formats, channels and using expertise inthe platforms to ensure success of marketing campaigns via analytics & how the brandcomes to life on organic social channels- Work seamlessly with regional counterparts to ensure successful communication,sharing of assets, and execution of global brand initiatives.
Education
Westford Academy
High School
2011 — 2014
Fudan University
Chinese Studies
Champlain College
Bachelor of Science Management & Innovation. Minor: Management of Information Systems, Entrepreneurship
2014 — 2018
Skills
- Teamwork
- Snowboard Industry
- Social Media
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Leadership
- Research
- Event Management
- Yacht Deliveries
- Event Planning
- Microsoft Office
- Public Speaking
- Events Coordination
- Microsoft Word
- Time Management
- Entrepreneurship
- Social Networking
- Customer Service
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