Cullen Ruffner

About Cullen Ruffner

Excellent communications skills and computer skills. Executed successful marketing…

Experience

1. Associate Diector, Marketing Automation

   MRM

   Apr 2017 — Present

   Manage a team of execution specialists on the creation, and setup of campaigns -Collaborate with the clients on best practices on execution of campaigns -Oversee and manage tactical marketing automation operations within Eloqua and other channels/systems integrating with Eloqua - Manage overseas execution team for creation of Campaigns, Emails, Landing Pages, and Forms-Assist the client in requirements gathering for complex lead nurturing programs in Marketing Automation Platforms while helping client understand requirements and proactively providing feedback to optimize campaign process and performance -Partner with analytics and reporting team to help establish appropriate analytics to monitor and measure campaign and program effectiveness, and providing optimization recommendations where necessary -Serve as Subject Matter Experts for all marketing automation activities by providing industry research and recommendations to internal stakeholders and client on approach, strategy, risks, and best practices as well as technical perspectives on systems administration, configuration, customization, and integration with other systems -Help document processes and procedures for Marketing Automation team and client -Manage multiple projects simultaneously while meeting SLA goals

Education

• Columbus State University

  BA, Marketing

  2002 — 2009

• Brookstone School

  High School Diploma, High School/Secondary Diplomas and Certificates

  1989 — 2002

Skills

• Pay Per Click (Ppc)
• Google Analytics
• Email Marketing
• Social Networking
• Event Management
• SEO
• Digital Media
• Sem
• Online Advertising
• Advertising
• Analytics
• Web Marketing
• Lead Generation
• Product Marketing
• Blogging
• Crm
• Copywriting
• Marketing Automation
• Public Relations
• Search Engine Marketing (Sem)
• Budgets
• Management
• Digital Marketing
• Google Adwords
• Facebook
• Ppc
• Leadership
• Social Media
• Customer Service
• Event Planning
• Eloqua
• Market Research
• Marketing
• Marketing Strategy
• Web Analytics
• Search Engine Optimization (SEO)
• Integrated Marketing
• Web Content
• Brand Development
• Salesforce.com