Cullen Wurzer

Director of Dealer Development, Midwest & Southeast @Big Joe Forklifts

Lead dealer development strategy in the Midwest and Southeast focused on strengthening partnerships and accelerating adoption of lithium‑ion forklift solutions across the dealer network• Build and maintain strong relationships with dealer principals, sales managers, rental managers, and frontline sales teams to support long‑term performance and growth• Partner cross‑functionally with sales, product, marketing, and operations teams to align dealer initiatives and improve execution consistency• Drive education‑focused dealer engagement to increase confidence, capability, and effectiveness in selling and supporting lithium‑ion product lines• Develop and execute dealer development strategies that improve performance, consistency, and long‑term partnership success