Cullen McTaggart

Regional Sales Manager @Northern Fabrication

Cedar Springs, MI, US

As a Regional Sales Manager at Northern Fabrication, I drive sales initiatives, cultivate robust customer relationships, and oversee sales operations across a multi-state region in the United States. My role focuses on strategic planning, market analysis, and executing targeted sales strategies to achieve business objectives. I leverage my technical expertise in controls, automation, and mechanical applications to deliver customized fabrication solutions, while managing relationships with independent sales representatives and distribution partners to expand market presence.Key Responsibilities-Build and maintain strong relationships with key customers, independent reps, and distribution partners, understanding their needs and delivering tailored fabrication solutions-Conduct comprehensive market research to identify trends, opportunities, and competitive activities within the manufacturing and industrial sectors-Collaborate with cross-functional teams, including marketing, product development, and production, to align sales strategies with Northern Fabrication’s goals-Prepare and deliver accurate sales forecasts, performance reports, and strategic insights to senior management-Identify and pursue new business opportunities with small and large clients to expand the customer base across diverse industries-Optimize territory coverage, ensuring effective client engagement, site visits, and service delivery across a multi-state region.Key Skills and How They Apply-Develop and execute strategic sales plans to drive growth and penetrate new markets effectively-Utilize CRM tools to manage client interactions, track relationships, and streamline sales processes-Negotiate and close high-value deals, ensuring mutually beneficial agreements for Northern Fabrication and clients.

MIAT College of Technology

Airframe Mechanics and Aircraft Maintenance Technology/Technician

Grand Rapids Community College

Associate's degree