Cullen Iwata

About Cullen Iwata

I am an account manager and marketing strategist with over five years of experience leading campaigns for Fortune 500 brands across retail, CPG, and technology. At Saatchi & Saatchi X, I managed global accounts for Gillette and Samsung—driving integrated shopper marketing initiatives, building cross-functional partnerships, and developing data-driven strategies that delivered measurable growth. Previously at Group SJR, I led ExxonMobil’s corporate content strategy across digital platforms, directing large-scale editorial and creative programs. My career has been shaped by a passion for impactful storytelling, collaborative leadership, and the ability to translate insights into business results.In addition to my agency work, I founded Stoney Wylde Capital, a modern investment firm focused on digital asset markets. While it’s a passion venture, it reflects my entrepreneurial drive and commitment to disciplined, strategic execution.Outside of work, I’m married to the greatest wife in the world, and nothing makes me happier than cooking a great meal, experimenting with flavors, or spending an afternoon on the pickleball court.

Experience

1. Client Supervisor

   MATTE Projects

   Oct 2025 — Present · New York, NY, US

   Clients: Four Seasons, Amazon Studios, The Macallan, Genesis, The Agency, PPL League, Mondavi MATTE is a 360° full-service creative studio at the convergence of hype, storytelling and design. We bring people together to inspire new ways of engaging, to provoke long term progress, and to entertain audiences around the world, while helping forward-thinking brands and institutions nimbly and truly do the same. Our studio capabilities range from strategic ideation and insights, creative development, branding and identity, experiential, web design and development, campaigns and content creation, all the way through full-scale production and execution.

Education

• Savannah College of Art and Design

  Graphic Design

  2019 — 2021