Chirag Thakkar

About Chirag Thakkar

I am a Cards & Payments leader with 15+ years of experience driving growth…

Experience

1. Regional Head- Credit Cards

   IDFC FIRST Bank

   Dec 2020 — Present · Mumbai, IN

   Business Development – Maharashtra & Goa• Currently leading credit card acquisition across Maharashtra & Goa, managing 14 Cluster Managers and amulti-channel distribution network (branches, contact centers, digital partners, airports, and malls).• Delivered consistent double-digit YoY growth in card issuance and spends; region ranked among topcontributors nationally.• Drove shift from 100% Lifetime Free (LTF) cards to ~45% Paid Cards sourcing; region recognized as BestPerforming Zone for Affluent Card Sourcing in 2024• Built and scaled strategic partnerships with fintech’s and lead aggregators (e.g, Paytm, Bajaj Finserv),generating incremental volumes at industry-best CAC.• Enhanced branch-led acquisition and cross-sell frameworks, improving conversion rates and customerpenetration.• Launched and optimized Airport acquisition channel, achieving top-tier productivity and lowest CAC acrosspeer network. In addition, currently managing 5 Malls & 1 HPCL pump for acquisitions with productivity of25+ & CAC of ~2.5K• Applied real-time analytics to drive localized strategies, boost team performance, and deliver targetedcoaching.• Partnered with Product, Risk, and Analytics to ensure alignment with growth, risk, and compliance objectives.Strategic & Central Initiatives (Pan-India)• Managing end-to-end digital sales funnel management—lead generation, qualification, conversion, andfulfilment—enhancing efficiency and reducing drop-offs.• Working closely with journey team to drive sales & enhance customer experience• Led successful implementation and scaling of Video KYC (VKYC), driving faster customer onboarding,improved compliance, and higher activation rates.• Supported Go-To-Market (GTM) strategy and execution for new credit card products of Proprietary MetalCards, co-brands of HPCL, LIC & Indigo cards across distribution and digital channels

Education

• IBS Bangalore

  MBA

  2009 — 2011

• Gujarat University

  B.Com

  2006 — 2009

Skills

• Banking
• Team Management
• Portfolio Management
• Competitive Analysis
• Business Planning
• Customer Service
• Microsoft Office
• Sales
• Negotiation
• Channel Partners
• Training & Development
• Business Development
• Management
• Customer Support
• Cross Selling
• Crm
• Key Account Management
• Marketing
• Relationship Management
• Finance
• Marketing Strategy
• Customer Relationship Management (Crm)
• Market Research
• Branch Banking
• Retail Banking
• Business Strategy
• Credit
• New Business Development
• Sales Management
• Sourcing
• Channel Marketing