Cassandra Stewart

About Cassandra Stewart

Hi! Cassandra Stewart, here.Possessing 8+ years of proven success in the realm of B2B2C digital advertising, I have demonstrated exemplary cross-business collaboration skills, leadership, and the ability to cultivate and foster professional relationships resulting in revenue generation and seamless contract negotiation. I pride myself on executing strong business and marketing acumen, impeccable collaboration and communication skills, project management, and my ability to influence all levels of a business.In addition to the aforementioned, my career and professional development thus far have enabled me to achieve varying milestones and acquire the following skillsets.• Extraordinary ability to exercise sound judgment and problem-solving skills, alongside a solid ability to scale ideas into broader scopes and visions within fast-paced environments• Strong analytical skills with the ability to prioritize and effectively execute tasks while maintaining accuracy and attention to detail on all functions, alongside motivating others and fostering a positive work environment • Commitment to, knowledge of, and practice in anti-oppression/anti-racism and diversity and inclusion, with demonstrated integration of equity and accessibility • Highly skilled in strategy development, translating into tangible outcomes, with an ability to implement comprehensive strategy, disciplined execution, and control plans• Applied ability to prioritize, organize and manage a workload with integrity, client/organization service orientation, collaboration, adaptability, and flexibility• Working experience supporting external outreach and marketing, planning and executing events, remaining abreast of compliance requirements and industry best practices• Proficient in Microsoft Office Suite (Word, Excel, Publisher, PowerPoint), MAC OS, Windows OS, Zoom, Workday, Google Workspace, Teams, Salesforce, WebEx, RingCentral, Envision by Freeman, DocuSign, Cisco, AnyConnect • Proven knowledge and applied experience in process improvement/implementation and project management, with a track record of success throughout company growth and organizational transformation I look forward to connecting with like-minded professionals to establish and maintain excellent rapport and explore potential opportunities.

Experience

1. Senior Manager of Business Development

   Cardiovascular Research Foundation

   Aug 2018 — Present · New York, NY, US

   Leading the digital advertising sales and business development operations for TCTMD, a comprehensive online resource in interventional cardiology, by driving all aspects and stages of the business sales process including contract negotiations, liaison for legal and procurement discussions, and managing the sales process through its close to ensure annual revenue goals are met and exceeded. • Spearheads and oversees multimillion-dollar business development unit, selling B2B2C digital advertisements, inclusive of email marketing, social media/mobile application ads, display advertising, and audio/video multimedia to medical device and pharmaceutical and Fortune 500 companies; manages numerous projects with 100+ client accounts • Met and exceeded 2019 to present annual revenue targets ($2.6M-$4M) from 13% to 18% utilizing optimal business development strategies, including leveraging existing relationships and building new relationships through key customer interfaces – cold contact, virtual and in-person meetings• Produces and presents detailed budget proposals for clients and media agencies, tailored to a variety of digital advertising and sponsorship solutions• Collaborates with stakeholders and clients, establishing relationships to ensure successful launch of sponsored digital marketing campaigns, analyzing industry trends to identify future business prospects, implementing marketing opportunities • Launched digital media kit online platform, improving accessibility of full opportunities and pertinent information for advertisers and sponsors; developed monthly creative ideation sessions and new initiatives across multiple departments

Education

• Harvard Business School Online

  Other; CORe Credential of Readiness

  2017 — 2017

• Longwood University

  Bachelor of Science - BS, Major: Liberal Studies (Elementary/Middle School Education) Minor: History

  2002 — 2006

Skills

• Project Implementation
• Project Planning
• Key Client Relationships
• Program Management
• Conference Coordination
• Customer Service
• Project Execution
• Outstanding Customer Service
• Content Management Systems (Cms)
• Nonprofits
• Sponsorship
• Logistics
• Training
• Strategic Planning
• Social Media
• Account Management
• Joomla
• Marketing Communications
• Floor Plan Management
• Contract Negotiation
• Advertising
• Project Management
• Marketing
• Budget Reconciliation
• Microsoft Office
• Sales
• Program Development
• Management
• Vendor Management
• Public Relations
• Event Management
• Meeting Planning
• Business Development
• Event Planning
• Trade Shows
• Social Networking
• Social Media Marketing
• Budgeting & Forecasting
• Operations Management
• Salesforce.com