Chris S.

Director of Ux Research & Design Operations @Detroit Labs

Detroit, US

Established & Led User Research Department: Built and scaled a research team, introducing AI-powered research methodologies that improved usability testing efficiency and accuracy.• AI & Generative AI in UX: Integrated Google’s Vertex AI Studio, Dialogflow, and machine learning models to create synthetic personas and predictive analytics, increasing actionable insights by 40%.• Data-Driven UX & A/B Testing: Leveraged heatmap analysis, user session recordings, and A/B testing to enhance product usability, leading to a 25% reduction in development time and a 30% increase in user satisfaction.• Enterprise AI & Knowledge Base Development: Led research and strategy for AI-driven customer support systems, improving technician efficiency and digital self-service capabilities.• Cross-Functional Leadership & Business Alignment: Collaborated with stakeholders, bridging UX research with business strategy to optimize digital experiences for B2B and B2C platforms.• Design Systems & Accessibility: Developed Figma-based design systems adhering to WCAG accessibility guidelines, ensuring consistency and compliance across all digital properties.