Chirag Somaya

About Chirag Somaya

Hello! I’m a Marketing Analytics professional with a Master’s in Marketing Analytics from Illinois Institute of Technology, Chicago, and 3+ years of experience in turning complex data into meaningful marketing insights. I’ve had the opportunity to work with both in-house and agency teams, including at T-Mobile and Publicis Groupe, where I built a strong foundation in performance analytics, dashboarding, and campaign optimizationWhat truly excites me is the intersection of data and decision-making. I enjoy digging into the \"why\" behind the numbers, whether it\'s understanding shifts in customer behavior, diagnosing drops in campaign performance, or uncovering untapped opportunities. My approach is both analytical and collaborative. I believe the most valuable insights come not only from the data itself, but from asking the right questions, aligning those insights with business goals, and working closely with stakeholders to translate findings into meaningful action.I’m proficient in tools like Power BI, Google Analytics 4, SQL, and Excel, and am actively expanding my expertise in Python, R, and Tableau to deepen my analytical capabilities. What drives me is not just the ability to analyze data, but to communicate it in a way that sparks clarity, action, and results. I’m passionate about building scalable solutions, simplifying complex reporting, and helping teams see the bigger picture through data. As I continue to grow in this space, I’m excited to contribute to forward-thinking teams where insights inspire innovation, and marketing decisions are backed by measurable impact.🤝

Experience

1. Paid Media Strategist

   Cardone Ventures

   Nov 2025 — Present · Scottsdale, AZ, US

   Manage paid media strategy and execution across multiple client accounts on Google Ads, Meta Ads, Microsoft Ads, and Local Service Ads, focusing on improving lead quality and campaign efficiency.• Implement end-to-end tracking frameworks using GA4, Google Tag Manager, Conversion API, and call tracking to strengthen attribution accuracy and support data-driven optimization.• Conduct SEO audits, competitor analysis, and website optimization initiatives to enhance organic visibility, landing page engagement, and overall conversion performance.• Build automated reporting workflows using BigQuery, Looker Studio, and advanced Excel dashboards to streamline reporting and enable faster performance insights.• Collaborate closely with marketing operations, web teams, and clients to refine lead routing, engagement workflows, and funnel performance to improve overall marketing effectiveness.

Education

• Illinois Tech Stuart School of Business

  Master of Science - MS, Marketing Analytics

• IIDE - The Digital School

  Postgraduate Degree, Digital Marketing

• H.R. College of Commerce and Economics

  Bachelor of Commerce - BCom, Commerce

  2017 — 2020