Christine Marks
Strategic Marketing Leader | Market Access | AI Healthcare Technology | Product Launch | VOC Research | Brand Builder
- Role
- Marketing Director - Health & Medical at Essity
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Christine Marks
Innovative commercial executive that has a successful track record at driving global marketing strategies in the healthcare industry. Demonstrated ability to increase revenue, penetrate new markets, and show value through health economics-ROI. Marketing professional recognized for driving organizational growth through developing new products, go-to-market plans, VOC market research, and pricing strategy. I am passionate about collaborating across an organization to train and coach teams, shaping the vision for marketing departments, and aligning KPIs with company goals. Sales Growth:Monarch Medical Technologies – 4% sales growth with no customers lost during COVIDL & R -19% sales growth HealthTrackRx – strongest year sales growth of 60 million in 2014BSN Medical - on average 8% per year over 7 yearsInnovation/Product Development:Spectral AI – Aligned commercialization milestones to design control phases for launch of DeepView. Added customer voice to the development process through feedback sessionsL & R – Implemented StageGate launching first product within 9 months and generating unbudgeted sales.HealthTrackRx – created and launched neonatal abstinence syndrome programBerry Plastics – global market research for defining product line needs of surgical drapes and gownsBSN Medical – globally launched 3 new products a year representing 10% of annual salesBrand Awareness/Positioning:Spectral AI – name change to tie with NASDAQ listing, new website and brand guidelinesL & R – developed Debrisoft Everytime digital campaign to increase brand awarenessHealthTrackRx – awareness campaign to grow from regional to national labBSN Medical – defended #1 position of JOBST brand for 7 yearsCore Competencies:Strategic PlanningAcquisition Market AnalysisProduct DevelopmentVOC Market ResearchProduct LaunchProduct RoadmapsSales ExecutionKOL DevelopmentCustomer SegmentationIntegrated Digital CampaignsPricing StrategyBrand ArchitectureStrategic CommunicationsInvestor Relations
Experience
Marketing Director - Health & Medical
Jun 2025 — Present · Charlotte, NC, US
Embrace Essity\'s mission to empower healthier lives. Lead US Marketing Team for Health & Medical division to implement marketing strategies in its wound care, orthopedics, compression and incontinence product portfolios. Responsible for go-to-market plans that deliver target EBIT while creating a hight-performance culture that is customer centric and collaborative.
Education
Wake Forest University School of Business
MBA, Marketing
Appalachian State University
BS, Marketing
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