Charlene Smith
E-commerce Content & Marketing Strategist | Digital Shelf Optimization | Salsify Expert | Internal Process Improvement
- Role
- Salsify Content Specialist at Central Garden & Pet
- Location
- Newark, DE, US
- LinkedIn followers
- 500 followers
About Charlene Smith
I help brands maximize their eCommerce potential by transforming product content into a powerful sales driver. With expertise in digital shelf optimization, Salsify architecture, content creation, and marketing strategy, I specialize in ensuring brands stand out in competitive online marketplaces.With a background in eCommerce content management and digital merchandising, I’ve worked with businesses of all sizes—from startups to established brands—to refine their product listings, enhance brand presence, and drive conversions. I understand that in today’s digital-first world, accuracy, visibility, and brand consistency are key to success.What I Do Best:1. eCommerce Content Strategy – Crafting high-performing product listings that convert2. Salsify Implementation & Optimization – Helping brands streamline product data for efficiency and accuracy3. Digital Merchandising & Branding – Ensuring a consistent, engaging brand presence across platforms4. Business & Startup Consulting – Supporting entrepreneurs in launching and scaling eCommerce ventures5. Copywriting & Content Creation – Writing compelling product descriptions, blog posts, and marketing copyI’m passionate about helping businesses tell their brand story, enhance their online presence, and increase revenue through strategic content and technology. Whether you’re looking to improve your product data management, create engaging content, or optimize your digital shelf, I can help.Let’s Connect! I’m always open to networking, collaboration, and sharing insights on eCommerce growth and digital branding. Feel free to message me to discuss opportunities or just exchange ideas!
Experience
Salsify Content Specialist
Jul 2024 — Present · US
Education
Wilmington University
Acquiring my Bachelor's, Accounting and Finance
Skills
- Account Management
- Team Building
- Management
- E-Commerce
- Microsoft Excel
- Powerpoint
- Microsoft Word
- Project Management
- Web Development
- SEO
- Accounts Receivable
- Database Administration
- Leadership
- Online Marketplace
- Web Design
- Accounts Payable
- Photoshop
- Data Entry
- E-Commerce SEO
- Spreadsheets
- Accurate Data Entry
- Inventory Management
- Ecommerce
- Magento
- Search Engine Optimization (SEO)
- Customer Service
- Html5
- Data Modeling
- Navicat
- Global E-Commerce
- Microsoft Office
- Data Management
- Inventory
- Marketing Strategy
- Purchasing
- Process Improvement
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