Christian Skotte
- Role
- Director of Audience and Growth at The 74 Media
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Director of Audience and Growth
Feb 2024 — Present · NY, US
I lead audience development and growth strategy at The 74, a nonprofit newsroom covering education in America. My work spans analytics, distribution, membership, and impact — helping our journalism reach more people, resonate more deeply, and demonstrate its value.Highlights:Redefined metrics + impact: Led a culture shift in how The 74 understands success, focusing on influence, engagement, and mission alignment. Built weekly analytics reports that fostered genuine editorial buy-in and reshaped internal strategy.Launched new audience channels: Spearheaded the launch of new products and codified The 74’s year-end and membership campaigns. Piloted paid social and influencer tests to identify new growth levers.Own 3rd-party platform strategy: Manage and optimize our presence on Apple News, Flipboard, SmartNews, and other syndication apps. Pitch stories for external republication and maintain strategic relationships with platform partners to grow reach.Created strategic collateral for funders: Developed a high-impact analytics and storytelling deck that’s become a go-to resource in funder conversations — articulating our reach and impact in a time of industry flux.Collaborated across teams: Played a key role in launching Zero2Eight, our early childhood vertical. Built cross-functional working groups that align editorial, creative, and audience goals.I also contribute to editorial partnership efforts and represent The 74 in platform strategy conversations with external news orgs and nonprofits. My role blends strategy and execution — focused on building systems that grow audience, deepen engagement, and support mission-aligned journalism.
Education
Antioch College
Bachelor of Arts (B.A.), Self, Society, and Culture
2001
Skills
- Marketing
- Nonprofits
- Public Relations
- Media Relations
- Newsletters
- Strategic Communications
- Market Research
- Press Releases
- Digital Media
- Editing
- Marketing Communications
- Business Development
- Digital Marketing
- Blogging
- Content Strategy
- Fundraising
- Copywriting
- Audience Engagement
- Social Media
- Public Speaking
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