Chris Skinner

Senior Director, Business and Strategic Planning @Cbc

As a member of the Corporate Development group, I lead new strategic commercial business development opportunities and review existing business lines for new growth. I work across the entire Corporation including TV, radio, digital, podcasting, finance, ad sales/sponsorships, rights management, legal and more. I review and assess all new incoming potential business opportunities and deals that are presented to the Corporation from outside parties. Projects and their outcomes are confidential but key responsibilities have included: • Internal reviews of current business lines • External market research, including competitive reviews and industry trend analysis • SWOT analyses • Strategic recommendations for growth • Partnership negotiation