Charles Simpson

About Charles Simpson

I’m a Marketing Operations and MarTech Strategist with 9+ years of experience building, optimizing, and scaling CRM platforms, automation workflows, and integrated data frameworks that support revenue-aligned growth and confident decision-making.My background spans Marketing Operations, RevOps-adjacent systems work, and MarTech architecture, with deep hands-on expertise in HubSpot, automation logic, advanced segmentation and personalization, third-party data integrations, and analytics. Earlier technical experience in IT shaped how I translate business requirements into reliable systems, clean data models, and automation that teams can actually trust and use.I’m known for stepping into complex or messy environments and turning fragmented tools into cohesive, scalable growth systems. My work focuses on improving data integrity, lifecycle visibility, attribution, and operational clarity so marketing, sales, and leadership teams can execute with confidence.Core strengths include HubSpot architecture, workflow automation, advanced data modeling, LLM-assisted workflow design, lead intelligence enrichment, and technical execution across email, web, and CRM platforms.

Experience

1. Digital Marketing Manager

   Just Thinking Ministries

   Nov 2019 — Present · Gilbert, AZ, US

   Lead digital marketing operations with responsibility for systems, platforms, and analytics.• Manage WordPress site, publishing infrastructure, and analytics• Designed content repurposing processes to extend reach across channels• Oversaw email strategy with A/B testing to improve engagement• Applied HTML, CSS, and PHP for backend enhancements and form integrations• Collaborated cross-functionally to align execution with mission-driven goals• Used analytics to inform content and platform optimization decisions

Education

• University of Phoenix

  Bachelor's degree, Information Technology

  2011 — 2014

Skills

• Word
• Program Management
• Access
• Network Security
• Team Building
• Quality Assurance
• Windows Server 2003
• Business Analysis
• Tcp/Ip
• Dns
• Printers
• Active Directory
• Xp
• Windows Server
• Network Administration
• Hardware
• Problem Solving
• Vpn
• Inventory Management
• Process Improvement
• Dhcp
• Excel
• Outlook
• Call Center
• Documentation
• Testing
• Sharepoint
• Wireless
• Automation
• Visio
• Computer Hardware
• Microsoft Office
• Avaya
• System Administration
• Administration
• Technical Writing
• Customer Service
• Software Installation
• Operating Systems
• Cisco