Csilla Liptai
Head of Marketing - Messaging, Campaigns, and Go-to-market Execution at Properstar @Properstar
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WORK HISTORY
Head of Marketing - Messaging, Campaigns, and Go-to-market Execution at Properstar @Properstar
Berlin, DE
Main tasks: Leading Properstar’s global marketing function to accelerate brand growth, product adoption, and demand generation across multi-market real estate audiences.Strategic ownership areas:* Define and execute multi-channel marketing strategy aligned with product, growth, and brand priorities* Drive go-to-market for core feature launches, with full campaign ownership across paid, owned, and in-product channels* Shape and scale Properstar’s messaging strategy to align with segmented user needs and international market dynamics* Manage content, SEO/SEM, CRM, and social media activities — building toward a unified marketing engine* Collaborate with product, sales, and leadership to ensure cohesive GTM execution and commercial impact* Lead development of scalable assets (landing pages, videos, messaging frameworks) to support performance and lifecycle campaigns* Act as strategic lead for cross-functional alignment, from roadmap visibility to localisation planning and partner marketing
EDUCATION
St.Willibrord gymnasium
High school diploma, Gymnasium, profiel Cultuur en Maatschappij
ThetaHealing Institute of Knowledge (THInK)
Basic DNA ThetaHealing practitioner, Personal Coaching
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
bachelor, Journalism
HU University of Applied Sciences Utrecht (Hogeschool Utrecht)
Bachelor's degree, Communication, Journalism, and Related Programs
SKILLS
ABOUT CSILLA LIPTAI
As an accomplished Editor in Chief and Strategic Digital Content Team Lead with 9+ years…
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