Csilla Liptai

Head of Marketing - Messaging, Campaigns, and Go-to-market Execution at Properstar @Properstar

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2025 — Present

Head of Marketing - Messaging, Campaigns, and Go-to-market Execution at Properstar @Properstar

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Berlin, DE

Main tasks: Leading Properstar’s global marketing function to accelerate brand growth, product adoption, and demand generation across multi-market real estate audiences.Strategic ownership areas:* Define and execute multi-channel marketing strategy aligned with product, growth, and brand priorities* Drive go-to-market for core feature launches, with full campaign ownership across paid, owned, and in-product channels* Shape and scale Properstar’s messaging strategy to align with segmented user needs and international market dynamics* Manage content, SEO/SEM, CRM, and social media activities — building toward a unified marketing engine* Collaborate with product, sales, and leadership to ensure cohesive GTM execution and commercial impact* Lead development of scalable assets (landing pages, videos, messaging frameworks) to support performance and lifecycle campaigns* Act as strategic lead for cross-functional alignment, from roadmap visibility to localisation planning and partner marketing

EDUCATION

1997 — 2003

St.Willibrord gymnasium

High school diploma, Gymnasium, profiel Cultuur en Maatschappij

2018 — 2018

ThetaHealing Institute of Knowledge (THInK)

Basic DNA ThetaHealing practitioner, Personal Coaching

2004 — 2010

HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

bachelor, Journalism

N/A

HU University of Applied Sciences Utrecht (Hogeschool Utrecht)

Bachelor's degree, Communication, Journalism, and Related Programs

SKILLS

WritingEditingJournalismMagazinesSocial MediaNew MediaCopywritingDutchWeb EditingInternal CommunicationsCopy EditingCorporate CommunicationsPoliticsPublic RelationsProofreadingWeb Content ManagementPhotographyTranslationWeb ContentPublishingEditorialCreative WritingResearchContent ManagementStorytellingEnglishMarketingOnline JournalismPublicationsContent StrategyGermanNewslettersFacebookCommunication

ABOUT CSILLA LIPTAI

As an accomplished Editor in Chief and Strategic Digital Content Team Lead with 9+ years…

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Csilla Liptai — Head of Marketing - Messaging, Campaigns, and Go-to-market Execution at Properstar at Properstar in Berlin, DE | Unifers