Carolyn Ship

Experience

1. Director of Digital Marketing

   Weyco Group, Inc.

   Jan 2023 — Present

   Florsheim Shoes, Stacy Adams, Nunn Bush, Bogs Footwear and Forsake• Manage multi-demential ecommerce group who is responsible for developing strategy and tactical execution of brand development and business growth. Includes – marketing operations, brand development, channel management, social media, data analytics, business growth and front-end web development.• Strategically manage marketing team resource allocation, process efficiencies, project task list / priority, timely delivery and accurate execution. Establish and communicate goals, project progress and roadblocks with senior leadership, cross-functional teams and vendors.• Define, develop & oversee end-to-end execution of daily digital operations, channel management, vendor relationships, website optimization, UX, email, affiliate, display, SEO, SEM, strategic partnerships/collaborations, merchandising, data discovery, print program, social community building, influencer relations / content and PR.• Investigate new vendors, programs and business growth strategies, while pushing enhancements and optimizations of existing programs to maximize impact.• Project lead for growth marketing and technical projects. Examples include: Forsake brand acquisition and rebranding, AB testing, customer-centric returns process and portal development, internalized and improved rewards program, vendor onboarding, ESP Klaviyo integration, brand collaborations and strategic partnerships.• Prioritize team member personal and professional progress with weekly meetings, goal setting, project priority exercises, mentorship programs to increase efficiency, happiness, retention and career/talent development.• Point-person for strategic advancement of all Weyco Group domestic and global extensions, including Portland, Europe, Australia, Hong Kong and Latin America.• Sustainability Board Member – Assist in the development and ongoing progress of Weyco Group’s environment, social and governance (ESG) plan.

Education

• University of Wisconsin-Madison

  BA, Journalism- Strategic Communication (Honors)

  2007 — 2011

Skills

• Social Media Marketing
• Ap Style, Writing, Editing and Copywriting
• Public Relations
• Digital Media
• E-Commerce
• Copywriting
• Fashion
• Facebook
• Calendar Planning
• Adobe Creative Suite
• Content Strategy
• Social Media
• New Media
• Footwear
• Leadership
• Google Analytics
• Digital Marketing
• Email Marketing
• Brand Positioning and Messaging
• Strategic Partnerships
• Marketing Strategy
• Management
• Strategy
• Marketing Communications
• Microsoft Office
• Marketing