Criss Scruggs
Director @ BMC Software | MBA, B2B Marketing
- Role
- Senior Director Product Marketing at BMC Software
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Criss Scruggs
As the Director of Solutions Marketing at BMC Software, I have over 23 years of experience in product marketing and management, specializing in IT solutions for businesses. I lead a team of marketing professionals who create and execute marketing strategies and programs that showcase the value and benefits of BMC\'s products and services to customers and prospects across various industries and geographies.My core competencies include event strategy and management, product marketing and launch, B2B marketing and customer success, public speaking and story-telling, and IT asset management and applications performance management. I have a proven track record of delivering effective product solution and technology presentations to both large and small audiences, as well as managing multiple projects and priorities in a constantly changing environment. I have an MBA from Rice University, with a focus on communications, information technology, and change management. My mission is to connect technological solutions to real-world business success, and to empower and inspire my team and my clients with engaging and compelling stories.
Experience
Senior Director Product Marketing
Jun 2025 — Present · Houston, TX, US
Education
Rice Business
MBA, Communications, Information Technology, Change Management
1998 — 2000
University of Oklahoma
B.A., Advertising
1990 — 1993
Skills
- Saas
- Salesforce.com
- Sales Enablement
- Virtualization
- Multi-Channel Marketing
- Product Management
- Enterprise Software
- Storage
- Unified Communications
- Channel Partners
- Management
- Cross-Functional Team Leadership
- B2b Marketing
- Thought Leadership
- Marketing Strategy
- Strategic Partnerships
- Market Research
- Marketing Management
- Go-to-Market Strategy
- IT Asset Management
- Business Alliances
- Product Life Cycle Management
- Positioning
- Program Management
- Demand Generation
- Systems Management
- Solution Selling
- Paas
- Email Marketing
- Software Industry
- Professional Services
- Pricing Strategy
- Lead Generation
- Product Launch
- Partner Management
- Pre-Sales
- Crm
- Strategy
- Messaging
- Marketing
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