Chris Schobert
Chief Marketing Officer @KEMBA Financial Credit Union
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WORK HISTORY
Chief Marketing Officer @KEMBA Financial Credit Union
Columbus, OH, US
As Chief Marketing Officer at KEMBA Financial Credit Union, with over $2B in assets and serving members in Central Ohio, I lead enterprise marketing strategy focused on sustainable growth, deeper member relationships, and a differentiated brand presence in the communities we serve. I partner closely with executive leadership and the Board to align brand, digital, data, and branch expansion strategies to long-term organizational objectives while building a modern, performance-driven marketing function. My work centers on accelerating deposit and loan growth through targeted segmentation, digital and traditional media, strengthening marketing infrastructure through data analytics modernization, driving market expansion, and developing a high-performing team accountable to measurable KPIs and clear ROI.
EDUCATION
Milwaukee Area Technical College
Architecture
University of Wisconsin-Milwaukee
Photography
SKILLS
ABOUT CHRIS SCHOBERT
With over 25 years of experience, I specialize in marketing strategy, brand building, marketing communications, and team leadership. At KEMBA Financial Credit Union, I serve as Chief Marketing Officer, where I focus on driving brand growth and aligning marketing strategies with business growth objectives. My work is defined by a commitment to fostering collaboration and creating impactful solutions that support organizational goals. My expertise spans planning and strategy development, building in-house agency models, and guiding brands in retail, pharmaceutical, CPG, and B2B spaces. I am dedicated to empowering teams and organizations to achieve their strategic goals while maintaining brand integrity and delivering meaningful results.
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