Cristina Sainati

About Cristina Sainati

I help B2B companies take big, messy ideas and turn them into narratives and go-to-market strategies that move the business forward.Over the last decade, I’ve launched new products, influenced roadmaps, repositioned portfolios, and built GTM motions that connect product, marketing, and sales. Most recently at Guild, I helped reshape our company narrative and bring clarity and momentum to a multi-product strategy across industries from manufacturing to healthcare.What I love most? Turning ambiguity into structured momentum. Whether it’s influencing product strategy, leading a launch from zero to scale, or giving sales teams the confidence to win with sharp positioning, I thrive at the intersection of strategy and execution.Today, I lead a team of portfolio and vertical product marketers; I nerd out on messaging, perk up when there is competition, and am always listening to podcasts on organizational psychology.Marketing Strategy & Planning | Product Positioning | Market Research | Go-To-Market Strategy | Segmentation | Personas | Content Strategy | Multi-Channel Integrated Campaigns |Cross-Functional Collaboration | Storytelling | Channel Strategy | Research & Analysis | Campaign Planning | Messaging

Experience

1. Staff Product Marketing Manager

   Samsara

   Jan 2026 — Present

Education

• University of Washington

  Master of Business Administration (M.B.A.), Product Management and Marketing

  2018

• Carleton College

  Bachelor of Arts, Political Science

Skills

• Event Planning
• Spanish
• Rock Climbing
• Microsoft Office
• Sales
• Marketing
• Team Leadership
• Iri Market Advantage
• Merchandising
• Retail
• Leadership
• Research
• Strategy
• E-Commerce
• Inventory Management
• Entrepreneurship
• Cross-Functional Team Leadership
• Marketing Strategy
• Social Media
• Trend Analysis
• Public Speaking
• Market Research
• Analysis
• Management