Crystal Zhong

About Crystal Zhong

With 15 years of extensive experience in marketing and analytics, I have carved a niche in driving digital transformation and fostering revenue growth through cutting-edge data science strategies. My expertise has spanned across diverse sectors such as Tech, telecommunications, retail, automotive, education, and B2B, where I have been at the forefront of delivering bespoke analytics solutions and pioneering advancements in measurement. This journey has not only contributed to substantial revenue growth but also enhanced digital maturity across notable product suites, including Google\'s. As a seasoned leader, I\'ve championed the development of high-impact teams, instilling a culture of excellence, continuous learning, and strategic innovation. My leadership, marked by a people-centric and impact-focused approach, has cultivated environments where talent thrives and innovative, data-driven insights drive business growth. My proficiency in incrementality testing, predictive modeling, customer segmentation, lifetime value analysis, attribution, marketing mix modeling, and web analytics has empowered major clients to confidently navigate the complexities of digital measurement and market trends. I am driven by the belief that the intersection of data, technology, and strategic insight holds the key to transforming businesses. My passion for making data actionable for clients has led to crafting unique, forward-thinking strategies that accelerate business outcomes. Looking ahead, I am eager to continue leveraging my analytical acumen and leadership to inspire innovation, mentor the next generation of analytics professionals, and shape the future landscape of digital marketing and measurement.

Experience

1. Director, Marketing Analytics & Data Science

   Etsy

   Jan 2025 — Present · San Francisco, CA, US

Education

• Northwestern University

  M.S., Integrated Marketing Communications

Skills

• Marketing Strategy
• Database Segmentation
• Sas
• Strategy
• Integrated Marketing
• Social Media
• Statistical Modeling
• Crm
• Google Analytics
• Market Research
• Digital Marketing
• Spss
• Management
• Database Marketing
• Segmentation
• Market Analysis
• Competitive Analysis
• Team Leadership
• Omniture
• Analysis
• Ms Office Suite
• Product Development
• Analytics
• Leadership
• Web Analytics