Crystal Wood
Communications and Engagement Manager, Strategic Growth Initiatives @GHD
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WORK HISTORY
Communications and Engagement Manager, Strategic Growth Initiatives @GHD
Lead enterprise-wide communications strategies that promote awareness and uptake of strategic growth initiatives, accelerate adoption of new solutions and support transformation and innovation• Build and nurture relationships across business groups and senior leadership to provide strategic counsel• Develop enterprise-wide content including internal news stories, showcases, multimedia and presentations that support knowledge sharing and alignment• Use storytelling to highlight client solutions and internal thought leadership, increasing visibility of subject matter experts and inspiring exploration of new approaches• Manage major internal events and content hubs that connect our global employee network and make knowledge easy to access and apply• Connect individuals and teams across the organization to support employee engagement, enable knowledge flow, amplify internal capability and foster a culture of workshare, collaboration and innovation• Participate in global working groups that advance the use of AI, promote practical application and encourage enterprise-wide uptake• Champion the use of stakeholder mapping, AI, automation and emerging platforms• Position GHD as a trusted advisor to clients and communities through internal strategies that align people, priorities and purpose
EDUCATION
MacEwan University
Diploma, Public Relations
NAIT (Northern Alberta Institute of Technology)
Introduction to Event Management
ABOUT CRYSTAL WOOD
I currently contribute my communications leadership to purpose-driven work in a global role. I have 15 years of experience in roles across public, private and non-profit environments. I’ve led strategic communications planning, brand and reputation management, change and transformation initiatives, stakeholder engagement and people leadership in complex settings. I’m an accredited public relations professional, meeting Canada’s highest standards in strategic communications planning, ethical leadership and reputation management. I’m currently exploring how AI and emerging technologies will transform professions like mine, and how this power can be harnessed for good. I’m an active member of the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC), and currently serve CPRS Edmonton as Vice President. Through my consulting firm, Crown Communications, I collaborate with a wide range of organizations on strategic planning, content development and communications coaching.
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