Crystal Webb

About Crystal Webb

In today’s ever-changing and crowded media landscape, brands don’t just need exposure, they need impact. As an innovative media leader, I bring a unique, well-rounded perspective gained from experience across sales, client-side, and agency-side roles. This 360-degree view allows me to navigate the complexities of the industry, aligning strategic vision with execution to drive meaningful results. I have built and led high-performing media teams that excel in data-driven planning, cross-channel activation, and innovative storytelling across B2C and B2B lines of business. Whether integrating traditional media efforts with digital or driving digital transformation, I understand the needs of both brands and agencies, ensuring that strategies are not only effective but efficient and connected cross-channel.By leveraging my experience from every side of the media business I help maximize ROI, enhance collaboration, and stay ahead of the curve. Let’s connect to explore how we can work together to create impact and elevate your media investments.

Experience

1. Director of Media Planning

   Mindshare

   Apr 2025 — Present · Atlanta, GA, US

Education

• Clark Atlanta University

  Bachelor of Arts, Mass Media Communications/Public Relations

  2000 — 2004

Skills

• Watercolor
• Prop Design
• Visual Development
• Creature Design
• Illustration
• Comics
• Photoshop
• Storyboarding
• Digital Illustration
• Conceptual Art
• Concept Design
• Painting
• Character Design
• 2d
• Drawing
• Art
• Digital Art
• Fine Art
• Graphic Design
• Storytelling
• Character
• Illustrator
• Film
• Visual Arts
• Adobe Photoshop
• Character Animation
• Unica
• Informatica
• Oracle Sql
• Tidal
• Business Objects
• Database Marketing
• Tidal Power
• Sql
• Microsoft Sql Server
• Data Warehousing
• Business Intelligence
• Crm
• Tableau
• Data Analysis