Crystal Sullivan

About Crystal Sullivan

A social media and listening analyst in a previous life, I\'ve shifted my focus to customer insights through global customer experience. If you want to know what customers are saying and how to close the loop, I\'m your lady.

Experience

1. Customer Engagement Program Manager & Analyst, Customer Experience

   SAS

   Dec 2021 — Present · Cary, NC, US

   Develop and manage cross-divisional programs focused on engaging millennials and influencing enterprise software decision makers and users• Partner with Customer Success to evolve the customer journey map for SAS’ approach to XaaS• Design research strategies and surface insights from external data, customer surveys and double-blind studies• Build and lead an internal council to drive implementation and execution of new programs and initiatives to reach target demographics• Shape SAS’ approach to peer-to-peer (P2P) software user review sites and user-generated content (UGC), e.g, G2, Gartner Digital Markets and Peer Insights, TrustRadius, PeerSpot, etc.• Partner with teams across Sales, Marketing and R&D to bolster P2P presences, leverage buyer intent data for retargeting, and influence product roadmaps through analysis of user reviews

Education

• North Carolina State University

  B.S., Business Management - Marketing, Accounting

  2003 — 2007

Skills

• Email Marketing
• Online Advertising
• Social Media
• Strategy
• Html
• Advertising
• Integrated Marketing
• Program Management
• Customer Relations
• Writing
• Microsoft Office
• Marketing Communications
• Social Media Marketing
• Customer Service
• Blogging
• Lead Generation
• Online Marketing
• Analytics
• Public Relations
• Marketing Strategy
• Crm
• Strategic Partnerships