Crystal R. Robinson

About Crystal R. Robinson

Crystal Robinson has served within several fashion, hospitality, tech, media, retail, sports and entertainment circles. She has innately used her vast network and unique point of view to provide an extra measure of professionalism, creativity and energy to the campaigns she supports. Crystal can be depended on to carryout said project from concept to execution to evaluation - all while simultaneously delivering the needs of the internal client as well as the end user. In addition, her writing acumen, organizational skills and attention to detail serve as an added benefit to any team structure. As an equally artistic yet business-minded individual, Crystal contributes to the successful chemistry of any creative organization. ADDITIONAL SKILLS • Microsoft Office Suite; Adobe Creative Suite; Confluence; knowledge of SEO; experience with custom archive/project management tools (SharePoint, Salesforce, Seismic, Workfront and ProWorkflow) • Interpret, advise and manage the affairs of creative artists and their respective intellectual property: musical, literary and design work; ideas, discoveries and inventions; words, phrases and symbols • Knowledge of color, fabric, garment construction, production cycle timeline, retail math and fit • Project Management - ability to formulate goals aligned with set criteria; allocate resources, and manage assignment(s) to ensure success within budget

Experience

1. Director, Creative Resource Management & Operations

   Fiserv

   Jan 2023 — Present · Alpharetta, GA, US

   Reporting to the VP of Brand & Production Design • Collaborate with the Creative Directors, Brand Marketing, Project Management Office and Executive-leadership to align creative vision and execution with business objectives • Campaign management (i.e, kick-offs, status, internal/client reviews, etc.) and communicate action steps to the broader team • Manage project planning, intake and workflow to capacity - including timing, resources, labor hours and external costs • Implement operational models to reduce cycle time, errors and rework to result in high stakeholder satisfaction • Oversee creative agency/freelance partnerships, including identifying continuous improvement opportunities, maintaining contracts and cost management, auditing existing agencies to ensure all elements are updated and in compliance. • Instrumental in the development of design & videography guidelines and evaluation criteria for creative campaigns and experiential design

Education

• Florida Agricultural and Mechanical University

  Bachelor of Science - BS, Business, Management, Marketing, and Related Support Services

  1993 — 1999