Crystal Richards M.

About Crystal Richards M.

As a business transformation Leader, I spearhead and orchestrate organizational culture change and enterprise-level program strategy. I am truly in my element developing and driving corporate best practices, processes and programs. I have learned from and enjoyed over 25 years as a key leader in the Financial Services sector. AREAS OF IN-DEPTH EXPERTISE:Senior Leadership TeamCommunications StrategyLearning SolutionsTalent Management and AcquisitionDiversity and InclusionLEADERSHIP STYLEI strive to model professionalism and performance excellence. In so doing, I incorporate a strategic, broad focus for best results, leverage resources and relationships, and instill a positive, forward-thinking environment. I appreciate the challenge of corporate initiative implementations and the inherent complexity of successful execution. This is when I ‘get to’ assess and analyze, collaborate, problem solve, and develop a strategic path to reach the best outcome possible.When it comes to relationships, I am fortunate to have a natural gift, probably due to my untethered enthusiasm and interest in others. I understand the power of diverse perspectives, skills and knowledge and am committed to supporting the growth and development of my staff and colleagues. MAIN FOCUSDeveloping cross-organizational connections and collaboration at all levelsInspiring engagement for the vision and influencing progress towards the goalsExecuting the strategy in ways that produce extraordinary resultsUNIQUE SKILLI facilitate teams and projects via highly developed skill in preference identification and an appreciation for differing personalities. ULTIMATE GOALTo surpass all expectations of internal and external customers, and leave the organization a better place.* I am a Catalyst for Action and Achievement *

Experience

1. Vice President, Culture Strategy and Programs

   TIAA

   Apr 2025 — Present · Frisco, TX, US

   Lead enterprise-wide culture, values, and behavior strategy to drive organizational success. Partner with executive leadership to embed values into daily practices, design a multi-year culture roadmap, and deliver learning, engagement, and recognition programs that inspire adoption across all levels. Shape cultural transformation through data-driven insights, change management, and global collaboration to align people, performance, and purpose.

Education

• Colorado Life, Health and Annuity Insurance

  Licenses, Series 6, 26, 63

• University of Northern Colorado

  BS, Business Administration

  1996 — 2000

• Regis University

  Master of Education, Adult Learning, Development and Training

  2008 — 2010

Skills

• Consulting
• 401k
• Management
• Strategy
• Call Centers
• Project Management
• Strategic Financial Planning
• Business Analysis
• Financial Planning
• Program Management
• Call Center
• Leadership
• Relationship Management
• Investments
• Series 7
• Life Insurance
• Employee Engagement
• Insurance
• Visio
• Financial Services
• Crm
• Analysis
• Needs Analysis
• Customer Service
• Banking
• Mutual Funds
• Risk Management
• Operations Management
• Strategic Planning
• Cross-Functional Team Leadership
• Process Improvement