Crystal Gardner

About Crystal Gardner

With over a decade of experience across marketing, sales, and events, I’ve grown into a strategic and creative marketing communicator who thrives on delivering clear, engaging, and results-driven messaging—especially in technical, industrial, and B2B spaces.Right now, I support two ProMach brands (Axon and P.E. Labellers), where I plan and execute integrated marketing strategies that grow brand presence, build engagement, and support commercial success across North America. My background blends creative direction, campaign planning, graphic design, and technical content development, and I bring all of it into every project.I also actively stay on top of the rapid evolution of large language models and have developed a strong ability to collaborate with AI tools to improve both quality and speed. I use AI to think through problems, iterate faster, and streamline execution—not just to get things done, but to do them better. That knowledge is highly adaptable and helps me bring more value to every project.What I DoCampaign Strategy & Execution – I build and run campaigns across multiple channels for product launches, trade shows, and lead nurturing. I keep them clean, consistent, and focused on real-world results.Creative Development – I write and design content that connects—emails, landing pages, social posts, sales tools, case studies, videos—and I specialize in making technical details easy to understand and act on.Cross-Functional Collaboration – I work closely with product managers, sales, service, and engineering to make sure our marketing reflects how the equipment really works and what customers actually need.AI-Integrated Workflow Optimization – I use AI tools as creative and strategic partners, bringing structure and speed to content development and campaign execution while staying adaptable to new advancements.How I WorkI move between strategy and hands-on execution with ease. I’m direct, clear, and focused on creating work that’s practical and useful—both to the teams I support and the audiences we reach. I care about efficiency, clarity, and making complex concepts easier for the people who need to understand them.

Experience

1. Marketing Specialist for Axon P E Labellers

   ProMach

   Jan 2024 — Present · Cincinnati, OH, US

Education

• Eastern Kentucky University

  BFA, Graphic Design

• Salmon P. Chase College of Law

  JD, Law

Skills

• Mediation
• Business Strategy
• Customer Relations
• Small Business
• Civil Litigation
• Personal Injury
• Creative Development
• Communications Strategy
• Strategic Planning
• Microsoft Office
• Critical Thinking
• Powerpoint
• Creative Problem Solving
• Research
• Marketing Strategy
• Legal Writing
• Licensing
• Social Media
• Event Planning
• Organizational Design